The Yards | Instagram

When working with The Yards – an up-and-coming arts district built around the former naval yards of southeastern Washington, D.C. – I had the unique challenge of developing a voice and identity for the area's Instagram. It wasn't a company, a person, or a residence... it was an entire community.

I reached out to local business owners and performers to leverage The Yards' Instagram as a means of dual promotion, and the following began to organically establish itself. It soon became a hub to not only capture the lifestyle of the area, but also as a calendar to keep abreast of upcoming events – whether they be hot tub movies screenings or projection dance parties with images exploding from a giant, inflatable cat head.