Spectacles Brand Relaunch

I joined the Spectacles team almost a year after their product’s initial launch, after the initial momentum of its release was slowing down and they were looking to market to a wider demographic beyond early tech adopters.

I collaborated their team design team to redevelop, revitalize, and relaunch the brand’s voice, tone, look, and feel.

I developed core tag lines and helped with the release of their brand’s relaunch video.

I also rewrote the entire Spectacles website, oversaw its launch, and rewrote every page on the Spectacles support site to align with the refine brand voice.