Spectacles 3

In August 2019, Snap unveiled Spectacles 3 — the world’s first wearable 3D camera.

As the lead writer at Spectacles, I oversaw language and branding across the campaign — including the official website, product packaging, launch video, billboard and out-of-home advertising, print advertising, digital advertising, retail point-of-purchase displays, the Spectacles Creator Workshop, @Spectacles on Twitter and Instagram, and educational materials on the Spectacles support site.