Snappables

In 2018, Snapchat released Snappables — a new kind of bite-sized AR game, played with your selfie camera. I worked with the team to develop and storyboard the Snappables launch teaser, refine the in-game UX experience, write our announcement press release, and build out our overall comms plan.

PRESS

Newsweek / Snapchat Update: What are Snappables, New AR Games in App?

CNET / Snapchat launches Snappables AR experiences

TechCrunch / Snapchat launches AR selfie games called Snappables

Elite Daily / Here's How To Play "Snappable" Snapchat Games Using Your Facial Expressions