Snap Map

In 2017, Snap released Snap Map — a live map feature that shares where your friends are at and what they might be doing, as well as highlighting high-profile Stories around the world.

To help with its rollout, I helped script and storyboard the Snap Map announcement teaser.

I also designed language for the NUX, as well as the initial announcement sent as a Mass Snap and Mass Chat to hundreds of millions of users around the world.

Later in the product cycle, I also helped oversee the release of ‘Explore’ and the launch of the desktop browser Snap Map tool.

Despite skepticism at launch, Snap Map has grown to have over 400 monthly active users and offered a unique, immersive angle on breaking news never seen before.

PRESS

Fast Company / Snapchat’s Snap Map reaches 400 million users

TechCrunch / Snap Map reaches new milestone of 400M monthly active users

The Verge / Snapchat’s Map Explore feature will let you know when your friends are hanging out without you

Business Insider / Snapchat's Maps feature visualized the national student walkouts against gun violence in a stunning way

TechCrunch / Snapchat’s new feature is aiming to turn Snap Map into a next-gen newsfeed

Engadget / Snapchat’s Map Explore makes it easier to find your friends