Meta Quest 3S Xbox Edition
In 2025, Meta released their first co-branded headset: the Meta Quest 3S Xbox Edition.
I led end-to-end content design for this product launch, from packaging and instructions, to marketing and comms, to the in-headset onboarding and gaming experience.
Beyond the dozens of diverse stakeholders at Meta I collaborated with to make this possible, I also worked closely with key leads at Microsoft to ensure that this product felt like a truly co-branded experience — from unwrapping to endgame.
Altogether, this built towards an extremely successful release. The limited-edition VR headset sold out 30K units in just 61 hours (55x faster than estimated).
Massive press coverage from over 180+ publications celebrated that it was an even better gaming experience than on the Xbox itself!
PRESS
The Verge / A week in Xbox VR with Microsoft and Meta’s new $399 headset
Polygon / Xbox VR might be my handheld of choice
Variety / Xbox Teams With Meta Quest to Launch Special Edition VR Headset
Fox Business / Microsoft expands gaming horizons through strategic Meta Quest 3S Xbox Edition partnership amid console wars
Tom’s Guide / Meta Quest 3S Xbox Edition is real — and after months of cloud gaming, I'd choose it over an actual Xbox
Engadget / The Meta Quest 3S Xbox Edition is out now and it costs $400