META HORIZON STORE On Meta Quest

From 2020 to 2024, I served as the lead content designer for the Meta Horizon Store — the Quest platform’s one-stop-shop for discovering and purchasing VR apps and games (previously known as the Oculus Store and Meta Quest Store).

During that time, I drove product strategy and design for the Store’s overall layout, information architecture, curation and editorial approach, and suite of sub-products, including…

  • The new VR app store redesign, which made it significantly easier, more intuitive, and more engaging to explore and find what you’re looking for.

  • The new VR app store taxonomy, which made relevant VR apps and games easier to browse and discover (and vastly improved Meta’s recommendation engine).

  • The new VR metadata design system, which scaled across the Meta Horizon Store, Search, Feed, and Library — helping users clearly distinguish between VR apps, games, media, websites, worlds, objects, cosmetics, and more at a glance.

  • App Lab, which allowed anyone to publish their own VR app to the Meta Quest platform — growing Meta’s VR app library by over 500%.

  • Free trials, which allowed users to try VR apps for 20 minutes before purchasing — increasing sales for 80% of participating developers.

  • App subscriptions, which allowed developers to enable premium subscriptions to their VR apps — unlocking an estimated $96M annual revenue source for developers.

  • New standards for deals and promotions, which increased VR app sales profits by 542% year-over-year.