The FFZERO1 preparing for its public debut at the FIA Formula E Long Beach ePrix. Image from FutureSight.

The FFZERO1 preparing for its public debut at the FIA Formula E Long Beach ePrix. Image from FutureSight.

While working for Faraday Future, I spearheaded the development of FutureSight – the company's official online magazine. It quickly became a mainstay of the website, attracting and sustaining more visitors than any other feature.

It was a unique challenge, as the company could say little and less in regards to vehicle specs or market strategy during its "stealth mode" phase. However, with the help of a hard-working creative team and the saint-like patience of engineers that humored me as I tried to translate their life's work into layman's terms, we were able to create a publication that felt like something much greater than a simple "company blog."

Below are some examples of the articles that I pitched and wrote, paired with stunning photography from the remarkably talented Tyler Adams.

ARTICLES

INTERFACE Q+A: Building a Better Battery Pack // The battle to achieve better electric vehicle range and energy efficiency starts inside of the battery pack. Senior Manager of Battery Systems, Phil Weicker, is leading our charge.

Building the Base for One of the World’s Largest Buildings  //  Our 3.2 million sq. ft. production facility is expected to be one of the largest practical structures in recorded history – and you won’t believe everything needed just to lay its foundation.

Inside a $1 Million Measuring Tool: Our Custom AICON 3D Arena  //  This scanning system is powerful enough to turn your fingerprint into a vast topographic map. Learn how structured-light 3D scanning is evolving vehicle design and manufacturing quality control.

INTERFACE Q+A: Designing & Defining Autonomous Vehicles  //  Jan Becker, our Senior Director of Automated Driving, entered the autonomous driving field during its early days in the mid ‘90s. He reflects on how test drivers spurred innovation, why “deep learning” changed everything, and the unique robotics challenges posed by self-driving cars.

Racing Robots: How the DARPA Urban Challenge Jump-Started Autonomous Tech  //  The technologists piloting the next generation of mobility reflect on how a nearly 10-year-old robotics challenge served as a turning point for self-driving vehicle technology.

INTERFACE Q+A: An Autonomous Tech Leader, Inspired by “Knight Rider”  //  Hong Bae, our Director of Advanced Drive Assistance Systems (ADAS) & Self-Driving, talks about the unique possibilities and challenges of autonomous driving technology – and how an '80s TV show inspired his approach.

INTERFACE Q+A: Matt Lubbers, Brake & Chassis Controls  //  Matt Lubbers is Principal Engineer of Brake and Chassis Controls for FF. He has over 10 track certifications from test proving grounds and race tracks around the world – such as the famous Nürburgring – as well as extensive testing experience with GM, Ford, Chrysler, BMW, and Mercedes. Matt brings a profound automotive knowledge and a committed enthusiasm to our engineering team.

Trials & Calculations: Mule Testing Our Powertrain & Chassis  //  Engineering a new car requires more than simply combining the best available parts and housing them in an attractive shell.

Breaking Ground on a Groundbreaking Vision  //  FF Kicks Off New Factory with Ceremonial Ground Breaking in North Las Vegas.

Faraday Future Title Sponsors FIA Formula E Long Beach ePrix  //  We are thrilled to be the title sponsor of the 2016 Formula E Long Beach ePrix race – now known as the 2016 Faraday Future Long Beach ePrix.

Faraday Future’s Women’s Leadership Program  //  Today, the world is celebrating International Women’s Day to commemorate the social, political, and cultural achievements of women across the globe. We at FF are honored to salute the truly remarkable, hard-working women within our company who consistently make amazing achievements in engineering, design, and manufacturing every single day.

Faraday Future Earns First U.S. Patent  //  We are proud to announce that we have earned our very first U.S. patent (#9,241,428 B1) for a cutting-edge power inverter that we call the “FF Echelon Inverter.”

FFZERO1: A Car of Concepts  //  We’ve been hard at work for months, endeavoring to bring this physical blueprint of our philosophy – this “car of concepts” – to life. Now, we’d like to invite you to experience a glimpse into our design and engineering vision.

Faraday Future Design Team Dubbed Industry “Game Changers”  //  Considering the number of eclectic experts we have present under one roof, it’s no surprise that several members of the Faraday Future family have caught the public’s eye.

Faraday Future Looks to Set Up Shop in North Las Vegas  //  We at Faraday Future are thrilled to announce that we’re planning to launch a brand new, state-of-the-art automotive production plant in the very near future.


FF.com FutureSight.png