Best of Spectacles
I worked with the Spectacles team to launch “Best of Spectacles” — a one-stop shop for all of the best Spectacles perspectives in the world.
“Best of Spectacles” is a collaborative global story that anyone can submit their Spectacles content to. Those perspectives will then be combined with others from across the globe, and released in themed “collections” to showcase the different ways we see the world.
This was Spectacles’ first primary push into collecting, packaging, and sharing user-generated stories.
I wrote all of the language around this channels launch, and all of the language for each of its Stories in Discover on Snapchat.