Spectacles 2 (Nico & Veronica)

In September 2018, Snap released two more designs in the Spectacles 2 line: Nico and Veronica — inspired by timeless styles to inspire more everyday use.

As the lead writer at Spectacles, I oversaw language and branding across the campaign — including the official website, product packaging, launch video, print advertising, digital advertising, retail point-of-purchase displays, @Spectacles on Twitter, and educational materials on the Spectacles support site.

PRESS

TechCrunch / Snapchat adds new styles as Spectacles V2s get used 40% more than V1

Inverse / Snap’s Newest Spectacles May Seriously Be Wearable Tech at Its Finest

Engadget / 4 reasons why Spectacles is the best unexpected gift of the year

The Verge / Snap launches new styles of Spectacles that look more like traditional sunglasses

Business Insider / Snap just introduced new $200 Spectacles that look more like regular sunglasses

Digital Trends / Snap tries again — Snapchat Spectacles 2 have a new look

Mashable / Snap's new Spectacles look way less dorky