Snap Map

In 2017, Snap released Snap Map — a live map feature that shares where your friends are at and what they might be doing, as well as highlighting high-profile Stories around the world.

To help with its rollout, I helped script and storyboard the Snap Map teaser video.

I also wrote the language used in the onboarding UI, as well as the initial announcement sent as a Mass Snap and Mass Chat to hundreds of millions of users around the world.

Later in the product cycle, I also helped oversee the release of ‘Explore’ and the launch of the in-browser Snap Map tool.