FutureSight (Official Blog)

When I joined Faraday Future, the automotive tech startup was just emerging from “stealth mode.” There was lot they wanted to say –  but very little that they could reveal before they showcased their first production vehicle.

To keep its audience active and engaged, I founded its online editorial magazine: FutureSight. I interviewed leaders around the company to discover stories that gave a window in the hard work happening behind the scenes in the fields of engineering, computer vision, CMF design, and more.

This proved to be a critical tool in maintaining brand awareness, and became the most (and longest-engaged) channel from Faraday Future. Because of its success, it eventually became the de facto communication platform for the brand, for everything from press releases to insider stories.